Search engine optimisation (SEO)  is all about helping a site to rank highly in search engines such as Google, Yahoo! and MS Live by targeting the keywords that are going to attract the right customers. A good SEO company can help analyse your market and determine which are the best keywords for your site.

Traffic from MS live, Yahoo! and  the numerous other search engines is usually tiny compared to Google, so most online businesses and site owners want to improve Google ranking above everything else. How do you do this? Well, the most important factor is the number of links pointing at a site (backlinks).

Links are seen as votes for a site and basically, the more links the better. One of the easiest ways to get these links is from directories – you submit your site to them and they list it in categorised pages. Some directories require a fee to review your site but there are also thousands of free directory sites. IF you are going to submit to them in a big way, a directory submission service or software can save you time and money.